How to Effectively Communicate
WITH YOUR COMMUNITY
IN 2025
In a time when attention spans are short and digital content rules, schools need to go beyond traditional PR. Here are some key tips to help you connect with your community, engage parents, and build trust.
Tell Your Story with Photos
Your cell phone is your most powerful storytelling tool. Forget waiting for “big” events—capture and share the small, meaningful moments happening daily.
📸 Snap a photo of teachers leading creative STEM activities.
🍴 Showcase your cafeteria staff creating healthy meals.
🌟 Highlight students achieving milestones, big or small.
The world wants to see the real, behind-the-scenes magic of your school. Authenticity creates stronger connections!
Be Organic!
The Professional Vibe No Longer Works!
Keep Your Emails Short and Personal
Long, formal emails filled with titles like “Message from the Superintendent” often fall flat. Instead:
✅ Ditch the long intros and lead with your key message.
✅ Write emails like you’re talking to a friend, not writing a report.
✅ Avoid attaching PDFs—embed content directly into the message for easy readability.
Pro Tip: Save your title for the signature, not the opening line.
Stop PDFs on School Sites
Website Welcome Video
Modernize Your School Website
Your school website is your digital front door—make it shine with engaging visuals and simple navigation:
🎥 Add a video banner with your school’s highlights.
🤝 Include a warm welcome video from the superintendent.
📅 Maintain an updated, user-friendly events calendar.
And please, stop using PDFs on your site. They’re outdated, inaccessible, and kill your SEO rankings.
Original School Taglines are IMPORTANT!
Strengthen Your School Brand
A strong school brand means communicating with one voice across all platforms. Consistency builds trust, and trust brings families back.
🖌️ Use the same colors, fonts, and messaging on websites, flyers, and social posts.
🎨 Rethink your tagline—does it inspire pride, or is it another “academic excellence” cliché? Make it bold and memorable.
🚍 Spread branding everywhere: from social media to school swag, make your identity visible!
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District
Social
Simplify and Supercharge Your Social Media
Managing school social media doesn’t have to be overwhelming—these simple tips will save time and make your posts shine.
📅 Plan Ahead: Use your district calendar to schedule posts in advance. It keeps your feed active without the last-minute scramble.
💡 Share the Good Stuff: Focus on the positive stories—student achievements, classroom creativity, and community events. Skip posting about lockdowns, threats, or sensitive issues. Keep social media a space for celebration and connection.
🎨 Design Like a Pro: Upload your school colors and logos to Canva. It makes creating on-brand, eye-catching 1:1 graphics a breeze.
🤖 Let AI Help: Use AI tools to draft your post captions. It saves time and keeps your voice consistent across platforms.
Bonus: By 2026, all K-12 social media content must be accessible. Start now by adding alt text to images, using high-contrast colors, and captioning videos to ensure everyone can engage with your posts.
Bonus:
Don't miss out on seeing one of the most powerful enrollment tools in action
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See how it works...
Getting the Lead
Lead Generation is a state-of-the-art data collection tool that we use to boost your enrollment numbers. It specifically targets prospective families through the use of geographic and demographic information.
Retarget Prospective Leads
If we notice someone glanced at your school’s content, we will retarget that specific person to see if we can let them know about your school programs again.
Retarget Prospective Leads
After we create amazing content celebrating your schools, we add a district-branded form fill at the bottom of every social media post. When prospective families engage with your school’s content; their name, phone number, and email address will automatically generate on their on the form. Then they are asked if they would like to submit that information to your district.
Looking to Pass a Bond, Sinking Fund, or Millage?
At K12 Media, we know that passing a voter initiative takes more than just a flyer. It’s about telling your story, connecting with your community, and making information clear and accessible.
You should create:
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Short video clips highlighting key initiatives
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Motion graphics and infographics that break down complex details
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Copywriting tailored to engage your community on social media
Here's how you do it:
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Push it out on social media: We use eye-catching content to highlight each initiative and drive engagement.
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Drive your community to your website: A clear, concise video will explain the full voter initiative and why it matters.
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Build a comprehensive landing page:
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Start with bullet points outlining the most important info.
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Dive deeper with a Q&A section that answers common questions.
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End with the legal and financial language required, for transparency and trust.
We make it simple for your community to scroll, understand, and feel confident about heading to the polls.
Create motion graphics and infographics for individual initiatives for social media
Post Video Cips of Individual Initiatives on Social Media
Create a full video for your bond page showcasing all the initiatives
Watch Organic Communication in Action
💡 Final Thought: Great communication isn’t about being formal—it’s about being real. Be the school that connects, inspires, and leads by sharing genuine stories and messages. Ready to take your communication strategy to the next level? We’re here to help.Origin!
Case Study from one of our friends in the K12 digital space...
This blog post from Finalsite features three different schools using social media ads to achieve impressive results. One school saw a 90% increase in website sessions, while another generated over 490,000 ad impressions with a strong click-through rate.