Our Vision

Kim has more than 30 years of experience in communications. She has served as the Executive Director of Communications, School Safety, and Strategic Initiatives for a large district with 15 schools serving over 8,000 students. Kim also led the campaign for her district's Bond and Sinking Fund initiative, generating more than $300 million for capital projects. Kim worked for three other districts and education agencies. She is also responsible for the core framework for developing The Michigan State Police Office of School Safety. Today, she leads all of our communication consultants, makes sure we communicate effectively, and is a regular presenter at conferences such as MASA, MASB, and The Metro Bureau.

Dr. Mary Ann Cyr is an experienced educator with over 30 years of experience in K-12 education. She has served in a variety of roles, including teacher, principal, and superintendent. Dr. Cyr is passionate about education and is committed to providing students with the best possible learning experience. She began her career as an elementary teacher in Ottawa, Canada, and later moved to the United States, where she continued to teach in Michigan public schools. Dr. Cyr then transitioned into administration, serving as Assistant Principal and Principal in Monroe Public Schools. She also served as Assistant Superintendent at Taylor School District and Superintendent at Dearborn Heights District 7 and Melvindale Northern-Allen Park.  Dr. Cyr cherishes time with family, delves into captivating literature, embarks on enriching travel experiences, and embraces the beauty of the outdoors.

Jamie Giera is a data-driven website manager with expertise in front-end development, CMS management, ADA compliance, SEO, Google Analytics, and website marketing behavior analysis for public schools. Jamie leverages her technical skills and analytical abilities to drive traffic, improve engagement, and increase conversions. With over ten years experience in education, building numerous websites for local districts as well as ISD's. She has a passion for using her skills and experience to make a positive impact on education. But when she is not working, you will see her road riding on her Ruckus scooter, reading books, and hanging out with friends and family.

Fueled by a passion for education and technology, Chris brings a decade of expertise to K12 Media. He seamlessly manages websites, ensuring accessibility and engagement across districts. A master of API integration, he bridges the gap between technology and data. Chris's expertise in school websites guarantees top-notch results. Beyond his technical prowess, his graphic design elevates communication across departments, fostering stronger school communities. When he's not wrangling code or pixels, Chris enjoys exploring the outdoors with his family. From scaling Michigan's lush forests to paddling the Great Lakes, his adventures fuel his creativity and keep him grounded.

Waseem brings a wealth of marketing expertise to his role, with a Bachelor of Science in Business Administration from Wayne State University and a proven track record of success in creative agencies and Fortune 500 companies. His ability to design, build, and measure effective marketing campaigns has consistently driven positive results for his clients. Waseem excels at creating school websites that are both stylish and informative, using his knowledge of school communications and educational marketing to build online spaces that capture a school's unique spirit and connect with its diverse audience. Waseem balances his passion for marketing with cherished moments spent with his wife and two kids. Whether embarking on exciting adventures or simply enjoying cozy evenings and playing with LEGO bricks at home, he's creating lasting memories with those he loves most.

With over 20 years of experience teaching in public schools, Nicole is a dedicated Special Education Teacher renowned for her expertise in primary/secondary education. Now as the leader of our Social Media Managers at K12 Media, Nicole brings her expertise to the forefront by directing our content managers in partnership with educators and school leaders to craft compelling and informative content for multiple school districts, making a significant impact in the education sector.

Rachel is a highly experienced elementary educator with 18 years of experience, including 8 years as a literacy specialist. She is currently a social media manager on the K12 Media team, where she uses her expertise in literacy and digital marketing to create and distribute engaging content that informs and inspires parents and educators. Rachel is a social media powerhouse at K12 Media,

Russell is our resident communication wizard. He has a knack for making everything look, work, and perform better, whether design, analytics or connecting us with the latest AI tools. He's a master of his craft, and we're so lucky to have him on our team. Russell has a diverse background in video, motion graphics, and content development for local businesses, non-profits, and streaming services like Hulu and Netflix. This gives him a unique perspective and allows him to bring innovative ideas to the table. But Russell is more than just a skilled digital communicator. He's also a kind and caring person who is passionate about making a difference in public schools. When he's not working, you can find him paddleboarding, supporting the Detroit art scene, or serving at his local church. Russell is a valuable asset to our team and we're grateful for his contributions. He's truly one of the nicest guys you'll ever meet.

Erik is a creative content pro with 20+ years of experience crafting engaging and relevant content for churches, youth groups, kids programs, public schools, and nonprofits. He's helped raise millions for important causes and achieve organizational goals through his work in countries like Haiti, Africa, and Colombia. At K12 Media, Erik's creative oversight has helped pass $1.1B in school bonds, boost millions in enrollment dollars, and manage many school district reputations with thousands of pieces of content. He also consults with top companies like Hulu and Netflix to ensure their content stays fresh and relevant. In his free time, Erik enjoys spending time with his adopted children from Africa, supporting his local church, and traveling to remote places.

Paul is a skilled audio engineer and digital media expert with a passion for creating immersive and engaging experiences. He has over 15 years of experience in the industry, working on a wide range of projects, from movie sets to rock videos to corporate events. At K12, Paul is responsible for all aspects of audio and video production, from planning and execution to post-production and editing. He works closely with educators and other stakeholders to ensure that all content meets the highest standards of quality and accessibility. Paul is also a valuable asset to the team when it comes to digital media management. He is responsible for developing and implementing strategies for storing, organizing, and distributing the company's vast library of digital content.vIn his spare time, Paul enjoys spending time with his family and friends, riding his motorcycle, and playing his guitars.

Josh is a creative content strategist and branding expert with over 12 years of experience. He has a proven track record of success in helping non-profit organizations, churches, youth groups, local businesses, and public schools create trendy, trustworthy brands that resonate with their target audiences. At K12 Media, Josh is responsible for designing and developing amazing school websites, creating engaging social media content, and developing effective branding strategies for public schools all over the US. He is passionate about helping schools connect with their communities and build strong reputations. In addition to his work, Josh loves spending time with his family and friends, enjoying the outdoors, and supporting his local faith community.

Derek Cookson is a photographer at K12 Media, where he uses his experience and creativity to capture the essence of schools and their communities. He is passionate about telling a school’s story through photos, and he believes that great photography can help communicate a school's vision and values. Derek has a knack for connecting with students and school staff and making them feel comfortable in front of the camera. He is also an expert in lighting and composition, and he uses his skills to create beautiful and evocative images. Derek's work has been featured in a variety of public and private school publications, including K12 schools and college website, social media, and marketing materials. He has also photographed a wide range of school events, from sporting events to musicals to graduation ceremonies. Derek is a valuable member of the K12 Media team, and his work helps to tell the stories of the schools and students that K12 serves.